The Ambassador of the Republic of Korea to Bangladesh made a special visit to Makeup World, one of the leading beauty and cosmetics retail brands under Trust Group. During the visit, the ambassador explored the outlet, engaged with the team, and discussed potential avenues for Korea-Bangladesh collaboration in the beauty and cosmetics sector.

The ambassador’s visit reflects the growing interest in deepening bilateral ties between Korea and Bangladesh, particularly in areas such as cosmetics, retail innovation, and cultural exchange. With Korea being a global leader in beauty technology and trends, and Bangladesh’s emerging retail and e-commerce market, both sides expressed interest in collaborative ventures that benefit both countries.

Kazi Rafiqul Alam, Managing Director of Trust Group, shared his thoughts on the visit:
“Korea has set global benchmarks in skincare, beauty technology, and retail excellence. We are honored to have the ambassador visit our Makeup World outlet and explore opportunities for cooperation. Through knowledge-sharing and business collaboration, we aim to bring the latest innovations to Bangladeshi consumers.”

During the visit, discussions revolved around:

  • Importing cutting-edge Korean beauty products to Bangladesh and making them accessible through Makeup World outlets.
  • Establishing joint ventures for local manufacturing of cosmetics, ensuring high-quality yet affordable beauty products for Bangladeshi consumers.
  • Promoting cultural exchanges through K-beauty events and workshops, creating new platforms for interaction between the people of both nations.
  • Exploring educational initiatives such as scholarships or training programs for young professionals in Bangladesh to learn about Korean beauty techniques and business practices.

The ambassador expressed optimism about future partnerships, stating:
“K-beauty has become a global phenomenon, and we are excited about the possibilities of bringing it closer to the people of Bangladesh. With collaborative efforts, we can further strengthen our bilateral relationship through beauty, culture, and business.”

The visit concluded with the ambassador touring the outlet, reviewing product displays, and interacting with staff and customers to better understand the local market dynamics. Both parties reaffirmed their commitment to strengthen business ties and promote innovative beauty solutions in Bangladesh.

Trust Group and Makeup World look forward to turning these discussions into meaningful partnerships, enriching the beauty retail experience for consumers and contributing to the growth of both economies.